White Plum Creative, LLC is a central Ohio design firm specializing in books, magazines, newsletters, brochures and more.
What is a layout artist?
A layout artist arranges text, photos, and graphics into an easy to read, eye-catching piece that will engage readers.
According to Wikipedia: A layout artist deals with the structure and layout of images and text in a pleasing format. This can include magazine work, brochures, flyers, books, CD booklets, posters, and similar formats. For magazines and similar productions, color, typeface, text formatting, graphic layout and more must be considered. Is the chosen typeface good for long term reading, or will the eyes get tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction?
Behind the screen
After spending nearly two decades crafting publications for a trade association, I decided I wanted to branch out and do creative work for a variety of clients. With the flexibility that working for myself allows, I get to create on a schedule that works for each client, and most importantly, for my family.